Citation – we need to rethink our approach

The latest SISTRIX data on AI search are brutally honest:
if you want to appear in Google AI mode, you have to “break down” your content.
Small answer blocks, tables, JSON LD. The successful website in 2025 works like a database for the AI.

The goal:
the citation to be one of an average of 28 links below the AI answer.

Technically this is necessary GEO, Generative Engine Optimization. But strategically it is a trap. Because if we all turn our content into “AI friendly little bites”, we become interchangeable.
We optimise ourselves into pure data suppliers.

This is where we need to rethink. We need a two pillar strategy.

1. For the machine traffic: yes, we provide structure. We feed Google AI mode to be visible at all.

2. For the human: once the click happens, we need to do the opposite. We have to offer an experience.

This is exactly where I see the role of tools like bagless.

When the user clicks on my citation, they must not find even more text the AI has already summarised that. They should step into a virtual room. They should see products in 3D. They should be able to talk directly to an expert via the chair function.

The SISTRIX data shows that Google still links in contrast to chatgpt. But the real question is: what do I offer the user who actually clicks

Those who only deliver data are read and forgotten. Those who create encounters win the customer.