{"id":1349,"date":"2025-12-05T12:05:16","date_gmt":"2025-12-05T11:05:16","guid":{"rendered":"https:\/\/www.bagless-office.com\/en\/?p=1349"},"modified":"2025-12-05T12:09:24","modified_gmt":"2025-12-05T11:09:24","slug":"citation-we-need-to-rethink-our-approach","status":"publish","type":"post","link":"https:\/\/www.bagless-office.com\/en\/citation-we-need-to-rethink-our-approach\/","title":{"rendered":"Citation \u2013 We need to rethink our approach"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gudea||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Gudea|700|||||||&#8221; header_text_color=&#8221;#7BB000&#8243; header_2_font=&#8221;Gudea|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 dir=\"ltr\"><span>Citation \u2013 we need to rethink our approach<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\"><span>The latest SISTRIX data on AI search are brutally honest:<br \/>if you want to appear in Google AI mode, you have to \u201cbreak down\u201d your content.<br \/>Small answer blocks, tables, JSON LD. The successful website in 2025 works like a database for the AI.<\/p>\n<p><strong>The goal:<\/strong><br \/>the citation to be one of an average of 28 links below the AI answer.<\/span><\/p>\n<p><span>Technically this is necessary GEO, Generative Engine Optimization. But strategically it is a trap. Because if we all turn our content into \u201cAI friendly little bites\u201d, we become interchangeable.<br \/>We optimise ourselves into pure data suppliers.<\/p>\n<p><\/span><\/p>\n<h2><span>This is where we need to rethink. We need a two pillar strategy.<\/span><\/h2>\n<p><span role=\"presentation\">1. For the machine traffic: yes, we provide structure. We feed Google AI mode to be visible at all.<\/span><\/p>\n<p><span role=\"presentation\">2. For the human: once the click happens, we need to do the opposite. We have to offer an experience.<br \/><\/span><\/p>\n<p><span role=\"presentation\"><\/span><\/p>\n<h2><span role=\"presentation\"><strong>This is exactly where I see the role of tools like bagless.<\/strong><\/span><\/h2>\n<p><span role=\"presentation\"><br \/>When the user clicks on my citation, they must not find even more text the AI has already summarised that. They should step into a virtual room. They should see products in 3D. They should be able to talk directly to an expert via the chair function.<\/span><\/p>\n<p><span role=\"presentation\">The SISTRIX data shows that Google still links in contrast to chatgpt. But the real question is: what do I offer the user who actually clicks<\/span><\/p>\n<p><strong><span role=\"presentation\">Those who only deliver data are read and forgotten. Those who create encounters win the customer.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citation \u2013 we need to rethink our approach &nbsp; The latest SISTRIX data on AI search are brutally honest:if you want to appear in Google AI mode, you have to \u201cbreak down\u201d your content.Small answer blocks, tables, JSON LD. The successful website in 2025 works like a database for the AI. The goal:the citation to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":3,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":1356,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts\/1349\/revisions\/1356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/media\/1352"}],"wp:attachment":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}