[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Gudea||||||||” text_font_size=”16px” header_font=”Gudea|700|||||||” header_text_color=”#7BB000″ header_2_font=”Gudea|700|||||||” header_2_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” header_3_font=”Gudea|700|||||||” header_3_font_size=”25px” sticky_enabled=”0″]<\/p>\n
<\/p>\n
We thought \u201czero-click\u201d was the problem. It gets worse. Google is currently building higher walls around its garden.<\/p>\n
A new test reported by Search Engine Land reveals a dangerous development among mobile users: anyone who clicks on \u201cShow more\u201d in the AI Overviews no longer ends up on your website. Instead, Google pushes the user directly into its own AI mode. There, they can ask follow-up questions and delve deeper into the topic \u2013 without ever leaving the Google interface.<\/p>\n
The consequence: <\/p>\n If Google \u201clocks up\u201d the user, there is only one reason for them to break out: they must want to come to you because they get something from you that Google cannot simulate technically.<\/p>\n AI can replicate text and information. But it cannot replicate real encounters and spatial experiences.<\/p>\n <\/span><\/p>\n \u00a0<\/span><\/p>\n instead of hoping that Google will give us traffic, we have to build websites that are destinations.<\/p>\n \u2022 A virtual showroom that you have to enter. \u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The Show More-Trap \u2013why Google is now keeping your traffic once and for all We thought \u201czero-click\u201d was the problem. It gets worse. Google is currently building higher walls around its garden. A new test reported by Search Engine Land reveals a dangerous development among mobile users: anyone who clicks on \u201cShow more\u201d in […]<\/p>\n","protected":false},"author":2,"featured_media":1359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts\/1358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/comments?post=1358"}],"version-history":[{"count":2,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts\/1358\/revisions"}],"predecessor-version":[{"id":1362,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/posts\/1358\/revisions\/1362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/media\/1359"}],"wp:attachment":[{"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/media?parent=1358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/categories?post=1358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bagless-office.com\/en\/wp-json\/wp\/v2\/tags?post=1358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong>the classic sales funnel \u201cinterest -> click -> website\u201d is cut off. This confirms the NZZ’s grim prognosis of the \u201cdeath of the internet\u201d: the search engine is becoming an answer engine that sucks up content but no longer returns visitors.<\/p>\nWhat does this mean for our strategy?<\/p>\n<\/h2>\n
This is exactly where bagless<\/span> becomes a survival strategy:<\/strong><\/span><\/h2>\n
\u2022 A \u201cchair\u201d that greets me personally (human to human).
\u2022 An exclusive event that cannot take place in a text box.<\/p>\nThe message of the new Google update is clear:
Those who only deliver content become fodder for AI. Those who create experiences win people over.<\/h3>\n